CONSUMER SAFETY ALERT

The seam on the bunny's left hind leg can open, exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.
Official Consumer Product Safety Recall • May 17, 2007

Bookspan Recalls Discovery Bunny Books Due to Choking Hazard

This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The "SoftPlay" logo is printed on a tag sewn into the bunny toy.

Required Consumer Action

Consumers should immediately take the recalled bunny books from children and either discard them or return them to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.

Contact Information

For additional information, call Bookspan at (888) 793-6514 between 8 a.m. and 8 p.m. ET Monday through Friday or visit the firm's Web site at www.bookspan.com

Recall Details

Sold At
Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.
Injuries
Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.
Manufacturer
Animal Magic Ltd., of Hong Kong
Recall Number
07551

Product Information

Product Name
Discovery Bunny Books
Product Type
Books & Accessories
Number of Units
About 16,000
Manufacturer Name
Animal Magic Ltd., of Hong Kong
Imported By
SoftPlay Inc., of Chicago, Ill.
Distributed By
Bookspan, of Garden City, N.Y.
Manufactured In
China

Register This Product

Contact Manufacturer

Use the contact information below to reach out about this recall:

Full Contact Information

For additional information, call Bookspan at (888) 793-6514 between 8 a.m. and 8 p.m. ET Monday through Friday or visit the firm's Web site at www.bookspan.com