CONSUMER SAFETY ALERT

The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.
Official Consumer Product Safety Recall • November 10, 2010

Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard

This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.

Required Consumer Action

Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.

Contact Information

For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm's website at www.bigideasmarketing.com

Recall Details

Sold At
Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.
Injuries
CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.
Remedy
New Instructions
Recall Number
11034

Product Information

Product Name
Horse-on-a-Stick Toys
Product Type
Unpowered Nonwheeled Riding Toys
Number of Units
About 8,800
Imported By
Big Ideas Marketing, of Owings Mills, Md.
Manufactured In
China

Register This Product

Contact Manufacturer

Use the contact information below to reach out about this recall:

Full Contact Information

For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm's website at www.bigideasmarketing.com