CONSUMER SAFETY ALERT

The plastic binding rings can detach from the books, posing a choking hazard to young children.

In Conjunction with
https://recalls-rappels.canada.ca/en/alert-recall/various-rainbow-road-board-books-recalled-due-choking-hazard
Official Consumer Product Safety Recall • September 21, 2023

Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738

Required Consumer Action

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.

Contact Information

Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.

Recall Details

Sold At
Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for abo
Injuries
Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
Remedy
Refund
Recall Number
23292

Product Information

Product Name
Rainbow Road Series Board Books
Number of Units
About 260,000 (In addition, about 12,900 in Canada)
Imported By
Make Believe Ideas LTD, of New York
Manufactured In
China

Register This Product

Contact Manufacturer

Use the contact information below to reach out about this recall:

Phone 877-206-1091
Website www.recallrtr.com/rr
Full Contact Information

Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.